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  Themes Homepage > Famous Biscuits > Advertising sheet, 1860-1880
Advertising sheet, 1860-1880
Advertising sheet, 1860-1880
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Brief Description: Advertising leaflet for 'Superior Reading Biscuits' including Osborne biscuits, overprinted with Birkenhead retailer's details
Subject Date: 1860 - 1880
Publisher: Huntley & Palmers
Full Description: In the nineteenth century Huntley & Palmers did not use widespread marketing believing it made their products look cheap and low quality. Advertising was restricted to low-key leaflet and flyers like this one that listed the company's most popular varieties; Rich Dessert, Osborne, Fancy Cracknel, Savoy, Milk, Thin Abernethy, Rich Mixed, Rural, Maizena Wafers, Sponge Rusks, Fancy Nic Nac , Lunch and Fete. However rivals like Peek Frean were successfully using media advertising and were increasing their market share at the expense of Huntley & Palmers.
Collection: Reading Museum Service
Dimensions: Height: 19.3cm, Width: 12.8cm
Subject: social history, trade <food mfr>, advertising, Osborne biscuits, tin, biscuit, packaging
Content Type: leaflet
Location: Reading Museum Service
Local Ref: REDMG : 1997.82.206
Unique ID: rm-rm-1997_82_206~1_741-i-00-000.tif
IPR: Reading Borough Council (Reading Museum Service)
  Themes Homepage > Famous Biscuits > Advertising sheet, 1860-1880
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