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  Themes Homepage > Overseas Advertising > Elephants picture card, around 1890
Elephants picture card, around 1890
Elephants picture card, around 1890
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Brief Description: Huntley and Palmer picture card featuring elephants carrying tins to a British fort on the river Indus in India, part of a series showing scenes from different countries
Subject Date: Late nineteenth century
Publisher: Huntley & Palmers
Full Description: This series of small advertisements illustrates the ways that Huntley & Palmers' biscuits reached the four corners of the globe. The idea of the trade card as a brightly coloured collectable picture came from America in the nineteenth century. In Britain, trade cards had been usually black and white, despite the arrival of multicoloured cards in Europe during the 1880s. India was an important export market for Huntley & Palmers market from the 1840s. In 1906 India accounted for 10% of the company's export trade. Huntley & Palmers' agents had adverts in Indian street markets from the mid nineteenth century. This card illustrates how British officials and military enjoyed having luxury products from home even in remote parts of the country.
Collection: Reading Museum Service
Place: River Indus, India
Dimensions: Height: 9.0cm, Width: 11.4cm
Subject: social history, trade <food mfr>, environment, tin, fort, animal, landscape, building, activity, packaging
Content Type: card
Location: Reading Museum Service
Local Ref: REDMG : 1997.82.365d
Unique ID: rm-rm-1997_82_365d~1_606-i-00-000.tif
IPR: Reading Borough Council (Reading Museum Service)
  Themes Homepage > Overseas Advertising > Elephants picture card, around 1890
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