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  Themes Homepage > Cakes > New Era cakes, 1930s
New Era cakes, 1930s
New Era cakes, 1930s
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Brief Description: Advert for Huntley & Palmers New Era cakes
Subject Date: 1930s
Publisher: Huntley & Palmers
Full Description: This is an advertisement for the New Era Cake launched in the 1930s. Prior to the 1930s, cakes had been a very small part of Huntley & Palmers business. However the introduction of the New Era slab cake in 1931 saw cake output rise from an average of 167 tons per year to nearly 1,900 tons in 1939.
Collection: Reading Museum Service
Dimensions: Height: 23.0cm, Width: 15.0cm
Subject: social history, trade <food mfr>, advertising
Content Type: leaflet
Location: Reading Museum Service
Local Ref: REDMG : 1997.82.99
Unique ID: rm-rm-1997_82_99~1_038-i-00-000.tif
IPR: Reading Borough Council (Reading Museum Service)
  Themes Homepage > Cakes > New Era cakes, 1930s
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