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  Themes Homepage > Between the Wars > Ginger Nuts cardboard carton, probably 1933
   
Ginger Nuts cardboard carton, probably 1933
 
   
Ginger Nuts cardboard carton, probably 1933
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Brief Description: Huntley & Palmers promotional cardboard biscuit carton for Ginger Nuts
Subject Date: 1933
Creator: Huntley, Boorne & Stevens
Publisher: Huntley & Palmers
 
Full Description: In 1933 Huntley & Palmers carried out a large sales promotion on Ginger Nut biscuits, including the introduction of John Ginger, the character depicted on the front of this carton. Why Huntley & Palmers decided to produce this 'tin' using pressed cardboard is unknown. The firm had begun to use paper packaging in the early 1900s which was proving very popular, selling over 5 million packets a year by 1914. The John Ginger character would have appealed to children and this may have been an attempt by the company to produce novelty packaging that wasn't tin. Whether it was a success or not is unclear however no more novelty tins were produced in pressed cardboard.
 
Collection: Reading Museum Service
Dimensions: Height: 19.8cm, Diameter: 7.0cm
Subject: biscuit, packaging, decorative art
Content Type: biscuit carton
Location: Reading Museum Service
Local Ref: REDMG : 1999.46.12
Unique ID: rm-rm-1999_46_12~1_659-i-00-000.tif
IPR: Reading Borough Council (Reading Museum Service)
 
 
  Themes Homepage > Between the Wars > Ginger Nuts cardboard carton, probably 1933
 
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