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The World's First Name in Biscuits
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  Themes Homepage > Overseas Advertising
 
Global
Overseas Advertising

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From the 1860s adverts for Huntley & Palmers biscuits appeared in many languages and were often targeted at a specific foreign market. Their popularity with royalty and explorers made them a sought-after item and the adverts were designed to evoke a more desirable lifestyle.
 
Chinese Calendar, 1910
Chinese Calendar, 1910
Chinese Calendars
This Chinese calendar reveals Huntley & Palmers' marketing strategy in China. After the end of the Ch'ing dynasty, when high quality food was in short supply, it became fashionable for modern Chinese people to buy western products. Huntley & Palmers biscuits were offered for their health value and were considered good for infants to replace milk. This calendar dating from 1910 shows biscuits being presented as a gift to pay respect to elders during celebrations in a rich family.
 

Food for the Colonies
As the number of English living in the British Colonies increased, so did the desire for a 'taste of home' rather like people on holiday these days. At the turn of the century, 10% of all biscuits exported went to India. This catalogue from the early twentieth century is typical of the advertising for the Indian market.
Indian export catalogue, 1920s
Indian export catalogue, 1920s
 
Trade Cards
Huntley & Palmers produced hundreds of trade cards which depicted how their biscuits reached the four corners of the globe. The cards were given to retailers and on the back of each card was a description of their latest products. These cards show Huntley & Palmers biscuits being transported using camels, elephants and via a hot air balloon.
 
Camels trade card, around 1890 Advertising card, 1890s Elephants picture card, around 1890
Camels trade card, around 1890 Advertising card, 1890s Elephants picture card, around 1890
 
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